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課程名稱 |
產業經濟學
Industrial Economics |
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開課學期 |
103-2 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
盧信昌 |
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課號 |
IB8042 |
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課程識別碼 |
724 D6300 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二8,9,A(15:30~19:15) |
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上課地點 |
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備註 |
限博士班
總人數上限：20人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1032IB8042_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
待補 |
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課程目標 |
The purpose of this course is to help graduate students understand the fundamental elements of microeconomic theory and to appreciate its potential uses in the modern business economy. No doubt that the learning of mathematics (algebra and calculus) is necessary to conduct our analysis in and after class. However, the challenges for students are to express problems and to derive economic insights from the mathematical formulation rather than mathematics per se. |
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課程要求 |
Throughout the semester, students are required to do homework assignments every two weeks. Jointly they will count for 50% of your final grade. The rest weights are placed on class participation (15%) and Final Examination (35%). Students are encouraged to preview chapter one and chapter four in Silberberg and the topic about Theory of firm before class starts. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
待補 |
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參考書目 |
Industrial Organization (New York: Elgar, 1996) edited by Oliver E. Willianson is also a great source to look for related researches. Supplemented readings of related journal articles are listed in the course ouline. |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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第1週 |
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產業經濟主題介紹 |
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第2週 |
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美國管理教育之總檢討 |
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第3週 |
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創新管理議題之研究回顧 |
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第4週 |
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產品差異化與價格均衡 |
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第5週 |
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利潤最適化，個經第四和五章的總覽 |
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第6週 |
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Profit Maximation, ch 6 and 7. |
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第7週 |
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Customer's experience marketing and Innovation |
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第8週 |
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Howells, J. & Tether, B. 2004. Innovation in Services: Issues at Stake and Trends. Final Report.
http://www.designinnovation.ie/test/downloads/innovinservices.pdf
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第9週 |
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Ian Miles, (2005) "Knowledge intensive business services: prospects and policies", Foresight, Vol. 7 Iss: 6, pp.39 - 63
http://www.emeraldinsight.com/doi/pdfplus/10.1108/14636680510630939
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第10週 |
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Cloud computing and its impact over property right. http://www.nber.org/papers/w21140.pdf |
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